Images: Simon Diaz
Born and raised in Los Angeles, Hirota made his debut on the fashion scene at the age of 19. He started his first company GLAZA only 2 quarters into attending F.I.D.M in 2002. His first showing in LA Fashion Week resulted in being picked up by destination stores including Patricia Fields NYC, Fred Segal LA, and Volcan & Aphrodite in Tokyo. A decade later Hirota continues his progressive movement with his current company Ashton Michael. Offering exclusive capsule collections available around the globe, wardrobe styling and custom one-of-a-kind pieces combined with artistic vision and a true understanding of fit and fabrication, Hirota creates empowering pieces that test the time not challenged by seasons. Ashton Michael combines goth-grunge with glamour edge and fine tailoring for the all the fashion fearless.
If you have watched the Super Bowl, VMA’s, AMA’s or any award show video in the past 12 years you’ve most likely seen the work of fashion designer Ashton Hirota and his label Ashton Michael. Featured on clients ranging from icons of Hollywood to chart topping musicians, Hirota has designed custom pieces for celebrities as diverse as Beyonce, Cher, Will.i.am, Usher, JLO, Chris Brown, Janelle Monae, Miguel, Ciara, and Pitbull just to name a few. Today in addition to designing and producing his own Ashton Michael Label, Hirota is sought out by top stylist for his ability to create fashion forward leather pieces individualized for every clients personality with one of the industries quickest turn around times available. Hirota is a strong believer that there is no gender in creative expression, just individuality.
Ashton Michael Atelier is located in the heart of Hollywood. Available by appointment only to industry professionals, the showroom caters to those looking for unique, one-of-a-kind pieces in addition to current collection items. Purchases and rentals are available with options to alter or customize any piece in house one on one with the designer himself.